WINCheez is an Indonesian FMCG brand specializing in processed cheese products, known for its fun, youthful identity and bold flavors. As a rapidly growing brand in the food sector, WINCheez aims to be the go-to cheese snack for children and young adults across the country. With strong distribution and product variety, the brand continues to expand its visibility through digital platforms.

Managing social media for an FMCG cheese brand means maintaining consistency in brand voice while staying fresh and engaging across platforms. Additionally, the visual appeal of dairy products, particularly cheese-based snacks, can be challenging to communicate effectively in fast-paced content formats.

We delivered a comprehensive digital strategy across multiple platforms, including: - Social Media Management: Created engaging and brand-aligned content for Instagram and TikTok to drive awareness and interaction. - Website Development: Built a modern, mobile-friendly website that highlights products and supports brand storytelling. - KOL Management: Coordinated with key opinion leaders to boost brand credibility and reach new audiences. - YouTube Management: Produced and managed long-form content to enhance brand education and entertainment value.